“I wish to create a successful business” was as far as I got into the process of doing so before a torrent of questions inundated my mind, one after the other, each eating away at my motivation:
“What product should I sell, to who? Or should I sell a service? How much capital would I need, what about time? Do I have enough time? I heard the key is having passion – what do I have passion for? Engineering? Nah, too complex. Sports? Nah. Traveling? Nope…dammit! Do I not have passion for anything? Whatever, everything is invented now anyways….
And so, days would pass, weeks would wither, and years would fade with the “I-wish-to-create-a-successful-business” initiative enthusiastically popping up periodically only to dissipate into nothingness under the weight of my unanswerable questions.
One day in late 2017, through a seemingly unimportant favor, a good friend from Miami unknowingly laid the stones of my entrepreneur journey by asking for my opinion on the e-commerce product he was selling. While the Essential Oil Aromatizer was an average product, learning that he created and owned the ENTIRE process (The name, the color, the price, the marketing, the supplier, the logistics, the photography, the description, the customer service, the negotiations, the legal stuff, the tax stuff, the financial stuff – everything) completely blew my mind. “Oh, so this is what e-commerce looks like” I remember thinking to myself, feeling anxious to start my own.
Fully focused on this newly found path, I quickly came face-to-face with several thrust that vanished several of my initial barriers:
- My passion lies on the development and growth of an item, rather than the item itself
- The people around me are not a representative sample of the USA consumer market
- Leveraging today’s technology can make quick work of complex trans-continental logistics
These 3 lessons were instrumental to my early growth as an Individual Creator. Still, one question remained: what product should I sell?With a newly adopted business-driven mindset, I set out to answer the fundamental. Without the resources to do any fancy analysis, combining some Google trends, with some hot keywords research, and some publicly available consumer metrics led me to a short lift of products for which the eminent winner was: Disposable Coffee Cups.And so, a Journey which at face value was nothing more than “Creating a successful business” became a Journey of personal growth, a journey about our environmental impact, a journey about making a positive impact.
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